Mas certamente que sim!

The Economist Group is using the power of the blogosphere to build ‘buzz’ for its political stories before they are published.
Having identified a group of influential US political bloggers, the media company gives content to these individuals in order to begin circulation, Mike Seery, chief information officer of The Economist Group, told delegates at an AOP forum, in London yesterday (no Journalism.co.uk, via Twitter do António Granado)